Victory Journal, present and ongoing – Continuing its commitment to elevate original lifestyle and sports culture storytelling, agency created Victory Journal as a print property designed to tell unique stories and distill its content through a high style lens. This quarterly journal is our creative chalkboard, a place to play, express and educate in equal measure.
Action – The third iteration of Victory Journal, “For Love or Money,” takes readers on a journey to vastly different corners of the sports culture landscape, from a rain-soaked track at Saratoga, New York to the sun-kissed waters off Sète, France. Features include a portfolio of Cheryl Dunn’s never-before-published boxing photos from the late 80s and early 90s, an interview with infamous World Trade Center tightrope walker, Philippe Petit, Mickey Duzyj’s illustrated portraits of the ‘86 Mets, and an exploration of the ancient Mediterrean art of nautical jousting by acclaimed war photographer, Christopher Anderson.
Result – Thanks to distribution agreements with the Ace Hotel Company and select boutiques across the country, from UNKNWN in Miami to Benny Gold in San Francisco, Victory’s signature brand of sports culture storytelling was extended to a national audience. Issue three earned significant praise from online style magazines, including detailed reviews on Nowness and Kempt.