<p class="p1">Project - Recreate an idealized version of the now iconic New York City newsstand and place it in the middle of Times Square for a week, stocked with original publications and art pieces.</p><p class="p1">Creative - Our challenge was to create an interactive art piece that acted as both a nostalgic look at the New York of old while celebrating the New York of right now. To do that, artist Kimou Meyer, aka Grotesk, designed and built a hand-painted newsstand that housed copies of Juxtapoz,Victory Journal, and a special edition magazine featuring photographers and artists like Jean Jullien, Cheryl Dunn, Daniel Arnold, Jason Polan, and many more, capturing the dense, constantly changing mass of Times Square.</p><p class="p1">Results - For 10 days the T.SQ Newsstand was a hub for an all-star roster of photographers and artists who have a unique relationship with New York City. The newsstand attracted press from New York magazine and was Artnet's top public art installation to view this fall. 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<p>Soccer is entering a golden age in the United States with our women’s and men’s national teams competing at the highest level and a culture exploding around the game at every level. Over 20 years deep into its official relationship with U.S. Soccer, Nike is at the forefront of this revolutionary era for the sport in America. To celebrate, Nike Soccer approached us ahead of Copa America Centenario to create an 84-page zine that included exclusive photography by Nils Ericson and Michael Schmelling from the men’s and women’s national team training camps and friendlies, commissioned illustrations by artist Tim Head and Stacy Rozich, a documentary-style photo essay by Anthony Blasko in NYC’s Chinatown with the crew from Nowhere FC, and our own in-house creative on the history and future of American soccer culture and Nike innovation. </p><p>The resulting piece was distributed at select stadiums during the Copa America Centenario, as well as select Nike shops in key markets around the United States, and copies immediately became collector’s items for true soccer obsessives. </p><p>Titled Home of the Brave, this zine was our expression of the pride and passion for the global game evident in the current generation of players and supporters across the U.S.A.</p>

<p>Redesign the logo and uniform system for the NBA's Milwaukee Bucks. </p><p>Established in 1968, the franchise has had a remarkable visual history—it’s the only team ever to have its home court, then Mecca Arena, customized by the artist Robert Indiana. And the jerseys worn by Kareem Abdul-Jabaar and Oscar Robertson during their 1970s golden age are all-time uniform classics. As part of their overall quest to return the team to greatness, the new owners wanted to make a clean break with the team's more recent logo marks and red-and-green color scheme.</p><p></p><p></p><p> </p><p>Working closely with the Buck's front office, Doubleday &amp; Cartwright took inspiration from the organization's rich history and the enduring character of its hometown. We introduced an updated color palette—deep forest green to represent Wisconsin’s woodlands, a contrasting cream in tribute to the iconic bricks that define the "Cream City's" architecture, as well as a new accent of bright blue for its abundance of fresh water. Unifying all the elements is a custom typeface, MKE Block Varsity, inspired both by traditional varsity lettering and Milwaukee's industrial heritage.</p><p></p><p></p><p>For the primary mark, we redrew the buck motif to better embody the competitive spirit of a team that is fearless (and fearsome), proud, and determined, with its antlers forming the outlines of a basketball. The secondary mark centers on a graphic reduction of a basketball and a bold letter M for Milwaukee. A tertiary mark puts the Bucks at the heart of the state of Wisconsin, literally and symbolically.</p><p>On April 14, 2015, the Bucks unveiled their new logos at BMO Harris Bradley Center. Their new jerseys will debut later this summer. </p><p></p><p></p>

<p class="p1"><b>Project – </b>Develop and produce a narrative podcast series for Nike exploring the stories behind the brand’s signature shoes and the athletes who inspire them.</p><p class="p1"> </p><p class="p1"><b>Creative – </b>At Nike, the process of creating signature footwear is a fully integrated, collaborative effort between high profile athletes and their product design counterparts. Designers strive not only to accommodate athletes’ exceptional requirements on the field or the court, but also to reflect their personal histories and values in everything from color to materials to hidden product features. Leveraging the boom in podcast listenership sparked by recent programs like Serial, D&amp;C conceived Prototype to take listeners on a deeper dive inside this fascinating process. Far from a rote technical examination, the show uses innovation as a window to get to know the sports world's biggest superstars. </p><p class="p1"><b>Results –</b> With episodes featuring Kobe Bryant, LeBron James, Kevin Durant and special guests like Mark Wahlberg and Judd Apatow, the show has earned an audience of nearly 30,000 listeners. Both Kevin Durant and LeBron James shared episodes via their personal social media accounts, resulting in considerable earned exposure across social media and cultural news outlets.</p><p class="p2"><span class="s1"></span></p>

<p class="p1"><span class="s1">Project - On the occasion of its 20th year in Major League Soccer, New York Red Bulls drafted D&amp;C to create a series of match posters to broaden and deepen its connection to New York City’s growing legion of soccer fans.</span></p><p class="p1">Creative - To mirror the breadth and diversity of the Red Bulls fanbase and showcase a similar breadth and diversity of young artists in New York, D&amp;C conceived and curated a series of art posters to promote each of the Red Bulls’ 17 home matches. Each poster told a specific story about the Red Bulls’ unique folklore, traditions or triumphs, from its victory in the obscure La Manga Cup to the inaugural NYC derby. Alongside work from our in-house designers, D&amp;C commissioned new pieces from Fortifem, Serge Lowrider and Benjamin Marra based on concepts inspired by the history and fan culture of New York Red Bulls.</p><p class="p1">Results - Throughout the season, the Red Bulls organization used the posters as a unique public relations tool and media asset, gaining coverage across sport, design and creative media, including a Doubleday &amp; Cartwright studio visit by esteemed soccer magazine, 8by8. The collaboration was proof that the American perspective on soccer, though founded in a much younger relationship with the sport, can bear fresh and exciting expressions of the emotions and passions shared for the sport around the world.</p><p class="p2"><span class="s1"></span></p>

<p class="p1">Project – Create a retail installation at NikeLab 21M to celebrate the collision of NBA All Star Week, NYFW and the Nike Dunk Lux collection.</p><p class="p1">Creative – Doubleday &amp; Cartwright conceptualized a redesign of NikeLab 21Mercer that channeled NYC’s heritage in basketball and the refresh of the classic Nike Dunk for NBA All-Star week. </p><p class="p1">The space, inspired by the black and white Dunk Lux, was developed around the notion of contrasts — of yin and yang, light and dark, earth and sky. Working with production partner Guild, we fabricated a custom Moiré pattern wall, monotone podiums with encased optical illusions, and cut plexiglass displaying geometric impressions throughout the space.</p>

<p><b>Project –</b> Doubleday &amp; Cartwright co-developed, pitched and produced an original poem by Tony-Award-Winning playwright and poet Lemon Andersen to celebrate the release of Nike’s LeBron James 11 sneaker. </p><p><b>Creative –</b> With a second championship ring on his finger and a stacked resume of innovative footwear to his name, LeBron had officially proven his “King” moniker in Fall 2013. Just two years after a move that shocked the world, his dominance on the court and rapidly expanding sphere of influence had reclaimed the popular imagination and silenced any lingering doubters. Having investigated LeBron’s Ohio roots in Never Stop, D&amp;C worked with acclaimed poet Andrew “Lemon” Andersen to add a new chapter to this remarkable story. The resulting work, Rubber City Soul, picks up where Never Stop left off, tapping into themes such as James’ meritocratic upbringing, tireless work ethic and rust belt humility, and positioning him as the modern archetype of a champion.</p><p><b>Results –</b> In addition to earning praise from various sneaker and sports media, Rubber City Soul inspired a variety of spin-off executions, from murals to apparel to special edition footwear. In 2015, the poem was revived as a live performance along with a sequel called The Akronite, both of which were delivered at the global launch of the LeBron 13.</p>

<p>Project – Design a brand identity for the restaurant and bar in the newly-converted Chicago Athletic Association hotel.<p></p>Creative – In spring 2015, the historic Chicago Athletic Association reopened as a 241-room boutique hotel, bringing the 122-year-old Venetian Gothic building up to the present day and welcoming the public into the once-private and exclusive gentleman's club. Land &amp; Sea Department lead the dining and bar experience and asked us to mark this new beginning of a storied space by developing a brand identity for the Cherry Circle Room and Game Room bar.<p></p>Taking inspiration from the secret visual language of the Masons, we decided to create our own iconographic system to add an element of intrigue to the space. We imagined a code of conduct authored by the Cherry Circle Room's inner council, leveraging illustration, type, symbols and fictional slogans to bring a cryptic narrative to life and visually convey the social conventions of an exclusive society. </p><p><br>Results – Our branding system for Cherry Circle Room extended to menu designs, coasters, matchbooks, plates, and napkins and captured the manifold ways the past lives on in the present. </p><p></p>

<p class="p1"><span class="s1">Project</span> – To design a system for promoting the Red Bull Music Academy Festival, the annual, city-specific series celebrating music and culture</p><p class="p2"><b></b></p><p></p><p class="p1"><span class="s1">Creative – </span>Building on the epic success of Red Bull Music Academy New York in 2013, Doubleday &amp; Cartwright has partnered with RBMA for the past two years to keep RBMA alive in the hearts, minds, and ears of the city’s most culturally and musically adventurous. With its curatorial approach to programming talks, panels, concerts, and dance parties that at once mine the past, encapsulate the present, and explore the future, the RBMA Festival packs the experiences of a lifetime into a good solid month. The challenge (and fun) for us is to make sure that each Festival feels new and fresh, while remaining true to the global RBMA identity that keeps evolving with each edition, and that every event looks visually authentic to the locales and scenes they represent. </p><p class="p2"><span class="s2"></span></p><p></p><p class="p3">As we’ve done for the flagship Academy in 2013 and for the RBMA Festival in 2014, D&amp;C took to New York City’s walls, tunnels, pages, and screens to broadcast the overarching “Create / Collaborate / Celebrate” mission — a tagline that we coined — while showcasing the incredible 2015 roster, including FKA Twigs, A$AP Rocky, and George Clinton, as well as less widely known collectives from the nightlife fringes. Our coverage encompassed original illustrations and graphic signage in the form of subway takeovers, wild postings, wallscapes painted by Colossal Media, and a one-off issue of <i>The Note</i> newspaper, all of which were omnipresent throughout the month of May. </p><p class="p2"></p><p></p><p class="p3">Along with coining the tagline, we evolved the Festival's identity by tweaking the color palette from the Academy’s starkly contrasting black-and-white to white on deep navy blue. The tonal shift is subtle but meaningful, as the Festival gains momentum and extends to more cities around the world.</p><p class="p2"></p><p></p><p class="p3">And for the first time, in 2015, we extended our design system to the inaugural RBMA Festival UK Tour, a four-city marathon hitting Glasgow, Bristol, London, and Manchester from late March to mid-April. Since the programming varied from city to city, we were charged with raising awareness of the Festival on the whole, while on the local level making sure fans knew which events would be happening near them. Our approach in the UK favored portraiture over illustration, and employed a “glitch” technique to take the emphasis away from the “who” and place it more on the “what” and “where” of each event.</p><p class="p1"></p><p class="p1"><span class="s1">Results</span> – As the Festival sub-brand continues to expand and unfold, our ongoing partnership with Red Bull Music Academy is a testament to the work we’ve accomplished together. For the third year, we’ve not only helped RBMA to sell tickets and fill rooms in media-saturated New York, but have also reinforced Red Bull's mission as true believers and supporters of risk-taking musicians all corners of the world and their fans.</p>

<p>Project – To build a sports-relevant campaign articulating innovations made possible by GE's Industrial Internet.</p><p>Creative – As any athlete knows, incremental improvements — in training, nutrition, or strategy — can lead to major gains. For industry in the information age, the same holds true. To help show how GE’s Industrial Internet solutions yield game-changing results for its clients in aviation, healthcare, manufacturing, mining, oil &amp; gas, power distribution, power generation, rail, water, and wind, we conceived and created a content-driven campaign around this “Game of Inches.” </p><p>How machines talk to each other and how that data is synthesized are complex ideas, so we wanted to make it simple for a general audience to grasp and digest these insights across social media and on the web at ge.com/gameofinches. We dove deep into the company’s portfolio to produce eleven stories or “rules of the game” that would be relatable and fun to follow. Zeroing in on distinct examples — such as one hospital using GE’s analytic solutions to reduce its patient wait times by 68% — we worked with world-renowned illustrator David Sparshott to bring the information to life in a tactile way that emphasized the human story behind each technology. </p><p>Results – Our weekly Instagram posts received significant engagement and shares across the board, and have been widely distributed on GE’s Pinterest board and Tumblr feed as well. In support of the campaign, during the Super Bowl XLIX, GE also rolled out a YouTube campaign promoting the “Game of Inches.” </p>

<p>Project – Visualize key data insights and metrics to help feed participation in a 10-week social media competition among the fitness-tracking Nike+ community.</p><p></p><p></p><p>Creative – From late June to Labor Day in 2014, Nike+ challenged its members across the country to participate in a 10-week contest to maximize their activity during the long days of summer. Doubleday &amp; Cartwright acted as data journalists, keeping challengers in the game each week by synthesizing Nike+ statistics that would tap into their competitive natures and push them to earn enough NikeFuel to land a spot in the leaderboard’s top 20. Working closely with Nike’s digital team, we sifted through short and long-term data sets, identifying trends and compelling insights to package and share each week. Following the completion, we created a commemorative print piece to tell the full story, compiling all of our infographics, photography from challenge days, and a written narrative summing up the overwhelmingly positive results.</p><p></p><p></p><p>Results – Over those 10 weeks, competitors earned 1.4 billion NikeFuel with more than 11,000 Nike+ members pledging. Social engagement was high across Nike’s channels on Facebook, Twitter, and Instagram, and Nike+ Fuelband sales increased as well.</p><p><br></p>

<p class="p1"></p><p class="p1"></p><p class="p1">Project - Act as agency of record for the 2013 festival in New York City, which ran from April 28 - May 31st. Conceptualize, design and produce creative for a robust multi-tiered marketing and promotional campaign which included: subway dominations, Colossal wallscapes, traditional billboards, wildposting as well as digital banners and site takeovers including Fader, Pitchfork, Complex, Pandora and Spotify. Make all festival materials including unique artwork for all events, all media and participant materials including but not limited to t-shirts, tote bags, ID badges and vouvelle wheels. Staff, design and produce a daily newspaper with 80,000 circulation to be distributed at strategic locations around the city during the festival. Deal with all manner of curveballs, last minute opportunities and generally do whatever is necessary to help make the festival a roaring success.</p><p class="p1">Creative - With Questlove as the academy’s most visible ambassador, D&amp;C built a campaign which used portrait and event photography, original illustration, and a bold type-driven calendar system to create awareness in both niche music communities and New York City at large. We took great pains to pay proper tribute every facet of an epic musical undertaking. </p><p class="p1">Results - This Academy was one of Red Bull's most successful events. It moved the needle in New York City and resulted in a waterfall of press and public appreciation.</p><p></p><p></p><p></p><p></p><p></p><style><!-- /* Font Definitions */@font-face{font-family:"Cambria Math";panose-1:2 4 5 3 5 4 6 3 2 4;mso-font-charset:0;mso-generic-font-family:auto;mso-font-pitch:variable;mso-font-signature:-536870145 1107305727 0 0 415 0;}@font-face{font-family:Cambria;panose-1:2 4 5 3 5 4 6 3 2 4;mso-font-charset:0;mso-generic-font-family:auto;mso-font-pitch:variable;mso-font-signature:-536870145 1073743103 0 0 415 0;} /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal{mso-style-unhide:no;mso-style-qformat:yes;mso-style-parent:"";margin:0in;margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:12.0pt;font-family:Cambria;mso-ascii-font-family:Cambria;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:Cambria;mso-fareast-theme-font:minor-latin;mso-hansi-font-family:Cambria;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}.MsoChpDefault{mso-style-type:export-only;mso-default-props:yes;font-family:Cambria;mso-ascii-font-family:Cambria;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:Cambria;mso-fareast-theme-font:minor-latin;mso-hansi-font-family:Cambria;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}@page WordSection1{size:8.5in 11.0in;margin:1.0in 1.25in 1.0in 1.25in;mso-header-margin:.5in;mso-footer-margin:.5in;mso-paper-source:0;}div.WordSection1{page:WordSection1;}--></style>

<p>Project – To rebrand the international big-jump snowboard competition with an updated logo and cohesive design system</p><p>Creative – Air + Style, the 20-year-old annual arena-based snowboard, music, and fashion event from Austria, is soaring to new heights now that Olympic gold medalist and two-time A+S champion Shaun White is the majority owner. To ramp up its 2014/2015 tour — hitting Innsbruck, Austria, the Bird’s Nest in Beijing, and the Rose Bowl in Pasadena, marking Air + Style’s North American debut — the brand tapped Doubleday &amp; Cartwright to embolden its identity and establish a brand style guide for all events in all countries. Our work extended from redrawing the shield logo to designing a custom typeface, and introducing a gradient color scheme to unify all of their photography. D&amp;C also designed staff apparel and trophies for the winners, including the prized Ring of Glory for the ultimate champion of all three contests.</p>

<p>Project – After releasing the “hack” logo—a NY-specific adaptation of its classic futura mark—Nike tapped D&amp;C to mobilize the design at street-level in a way that captured the spirit of New York City.</p><p>Creative - Drawing inspiration from the subway cars that spread graffiti art throughout New York in the 70s and 80s, D&amp;C conceived of a broadcast via boxtruck—the ubiquitous mobile canvas for modern street artists. We commissioned five different murals from the likes of Wane COD, Rime and Toper, Chino BYI, Micah and Smart Crew, each working from the unique perspective of their home borough. The pieces were composed around the “hack” logo and based on various spikes in the NY sports calendar. </p><p>As each work traversed the city over a five-month span, making key stops at cultural events and iconic New York settings, D&amp;C collected a host of rich, digitally enabled content, documenting the making and distribution of the artwork. Ultimately, this material was broadcast over Nike social channels and through media partner, Mass Appeal, who released a series of timely feature-length installments and capped off the program with a weeklong takeover chronicling the events from beginning to end.</p><p>Results – <a href="http://massappeal.com/mass-appeal-presents-the-nyc-box-truck/">http://massappeal.com/mass-appeal-presents-the-nyc-box-truck/</a></p>

<p>Project – Art direction and design for various artists on the tastemaker dance-and-hip-hop label </p><p><p></p><p>Creative – The label founded by DJs A-Trak, Dave1, Dust La Rock and Nick Catchdubs releases some of the most creative and un-pigeonhole-able music around, and Doubleday &amp; Cartwright is proud to be long-time collaborators with them on an array of merchandise, in-store art shows, packaging and promotional products for their wide-ranging roster. </p><p>For rapper Danny Brown we created the graphics and provided artwork and assets for Old’s collectible deluxe 4xLP vinyl box set, pressed on heavy-duty, 180-gram wax, with a full-lyric booklet, liner notes, and 24-inch foldout poster. Featuring artist Leila D'Amato’s portrait of Brown on the cover, the special release got coverage in Vice (a “best cover of the month”), XXL, and Pitchfork. </p><p>Most recently we worked on the Flexin’ EP by mustachioed Brooklyn producer and party maestro DJ Sammy Bananas. We teamed up with artist Razauno — whom we’d previously enlisted to create sleeve art and GIFs for Sammy’s self-released Bootlegs Vol. 1 and Kickstarter campaign — and reprised his rendering of the buff banana man, riffing on Warhol’s iconic cover for The Velvet Underground &amp; Nico.</p><p></p></p>

<p>Project – Collaborate with Los Angeles-based agency <a href="http:www.72andsunny.com">72andSunny</a> and artist James Blagden to cast, develop and execute an ongoing series of broadcast as well as a coordinated digital and social campaign to promote ESPN’s live-streaming website and mobile app.</p><div>
Creative – “The Clutch Way to Watch” campaign, includes more than 19 animated spots starring Steve and Vic, a sports-obsessed duo, who watch ESPN everywhere from sauna to the Sooner Schooner, all while sporting an incredible variety of outfits and hairstyles. The illustration style is Blagden’s signature black-and-white (see also <a href="http://doubledayandcartwright.com/work/dock-ellis">Dock Ellis and the LSD No-No</a>) but hand-drawn laptops, phones and tablets are populated by ESPN HD footage. In a highly-successful, year-long process, D&amp;C worked intensively with 72andSunny from casting the vocal talent through final recordings and sound mix. The spots aired on the ESPN Networks from March Madness 2013 through the 2014 Bowl games, covered events from Wimbledon to the Confederations Cup to Monday Night Football and featured animated cameos by Dick Vitale, Bill Simmons, Jalen Rose and Magic Johnson.</div><p>On the digital and social side, longform video pieces helped potential WatchESPN users navigate the sign-up process through their cable provider, fans could “Clutchify” themselves by using Blagden’s artwork to make their own Steve-and-Vic-style avatars and share their personal “clutch” viewing stories, some of which became fully animated shorts.</p><div>
Results - In September 2013, nine months after the first installment of "Get Clutch" aired, ESPN set a digital viewing record for the sports category.</div>

<p>Project – To capture the North Carolina roots of the rapper, producer, and Dreamville Records founder through documentary photography and art direction</p><p><p></p><p>Creative – J. Cole, one of hip-hop’s rising stars, could also be its most down to earth. For his third album, 2014 Forest Hills Drive, Cole is for all intents and purposes naked, telling his story without featured artists or posturing or over-the-top production. Reflecting those same qualities of authenticity and approachability in a visual format, Doubleday &amp; Cartwright traveled with the North Carolina–raised rapper to Fayetteville, the place where he spent his formative years, and specifically to the house referenced in the album’s title. “That house had everything to do with the course of my life," Cole has said in an interview. "Having my own bedroom did a lot for me. I had privacy to listen to music, rap in front of the mirror, write, daydream." That very house was foreclosed when he was 18, but since then he’s been able to buy it back. To celebrate his literal homecoming, Cole took us on a trip down memory lane, with documentary photographer Anthony Blasko capturing him with the people and places that mattered to him.</p><p></p></p><p>Results – Just as the album, which was presented without singles, tells a story, Anthony’s photography also builds on that narrative. One particular powerful image showing Cole looking out as he sits on 2014 Forest Hill Drive’s roof graces the album’s cover and has been used widely throughout its promotions in print and social media. Since coming out on December 9, 2014, it debuted at number one on the Billboard Top 200 chart and broke the Spotify record for most first-week album streams. </p><!--EndFragment-->

<p class="p1"></p><p class="p1">Project - As part of its work on the Red Bull Music Academy New York 2013, D&amp;C was asked to create, from scratch, a month-long, pop-up daily newspaper about the city and its music. D&amp;C led the design, production, and publication work of the Daily Note.</p><p class="p1">Creative - Using as its jumping-off point the Daily Note newspapers published in London during the 2010 Academy, D&amp;C published a content piece that spoke to the immediate mission of RBMA (Create, Collaborate, Celebrate) and to the timelessness of New York’s radical musical heritage, while also taking advantage of the city’s commuter and newspaper cultures. Having created the visual language with which the Daily Note was designed, D&amp;C assembled the entire production team (and collaborated with trusted Academy veterans led by writer/editor Piotr Orlov on the newspaper’s editorial component) to create 22 issues over 38 days, which were handed out at over 120 high-traffic subway locations during the afternoon and evening commutes. The quality of the presentation and the scope of its coverage—each issue featured the Academy and its events, epic histories of New York City scenes and genres, essays and art by highly valued members of the city’s creative communities, among many other pieces of content—united disparate groups of New Yorkers around the month-long event. The Daily Note expertly and successfully amplified the Red Bull Music Academy message to everyone from cynical insiders to unsuspecting tourists.</p><p class="p1">Results - <a href="http://www.redbullmusicacademy.com/dailynotenyc">view all issues</a>.</p><p></p>

<p>Project - Build a global campaign around Nike Sportswear’s Nike F.C. line, telling the story of Nike Football and the sport’s modern lifestyle through striking photography, video, an immersive online experience, and a nine-chapter narrative chronicling Nike’s impact on the world's game. </p><p></p><p></p><p>Creative - Creative - 2014 marked the World Cup’s return to Brazil for the first time in 50 years and Nike's 20th year in international football. In tribute to the sport’s storied past and the kick-off to a fresh new chapter for the brand, Nike wanted to celebrate both the professional athlete on the field and the rising player in the street. Focusing on three of Nike’s young superstars — Neymar Jr., Jack Wilshere, and Dani Osvaldo — D&amp;C channeled the global personality of the game and carried on Nike’s tradition of casting its footballers as an elite cadre charged with advancing Joga Bonito. We commissioned original lifestyle photography by <a href="http://www.christopherandersonphoto.com">Christopher Anderson</a>, capturing the footballers in their adopted cities, and combined that with archival source material of legends such as Luis Figo, Eric Cantona, and Ronaldo. We collaborated with Nike Brand Design to create a digital experience showcasing Nike F.C. product within a dynamic narrative framework, a short film demystifying the “Origins of Nike F.C.,” and a richly detailed in-store experience. The FC story was further immortalized in a commemorative coffee table book which was designed in partnership with <a href="http://www.hort.org.uk">HORT</a> (Berlin) and included additional photography by <a href="http://www.pablofranco.com/">Pablo Franco</a><a></a> and <a href="http://www.magnumphotos.com/C.aspx?VP3=CMS3&amp;VF=MAGO31_10_VForm&amp;ERID=24KL535Y9H">Paolo Pellegrin.</a></p><p></p><p></p><p>Results - <a href="http://www.nike.com/us/en_us/c/sportswear/fc">http://www.nike.com/us/en_us/c/sportswear/fc</a></p>

<p class="p1">Project – Design, produce content for, and develop a microsite celebrating LeBron James’ 11th collaboration and career-long relationship with Nike.</p><p class="p1"><p></p><p class="p1">Creative – In honor of the basketball great’s second NBA Finals MVP award and his 11th Nike shoe launch, Doubleday &amp; Cartwright created the site to inspire his fans and properly recognize the man who has undoubtedly earned the title “King James.” Through interviews with designers and product engineers at Nike as well as statistical analysis of James’ decade-strong pro career, Doubleday &amp; Cartwright devised a design and content strategy that leveraged authoritative facts and vibrant, geometric imagery within a playful pinwheel interface. With abstracted illustrations by artist Naturel, clear information graphics, and a visual language that evokes secret societies such as the Illuminati, the LeBron 11 site paints a vivid picture of how LeBron and his ever-evolving game have pushed Nike to innovate its footwear technology, and how the brand has met this challenge at every step, enabling his continued refinement as an athlete. </p><p class="p1"></p></p><p class="p1">Results –The site received more than 75k hits on the first day and has been one of nikeinc.com’s most visited. When it launched, LeBron shared the artwork through his Instagram and Twitter feeds. The success of the site prompted Nike to incorporate the art and copy into the global launch event for the LeBron 11 shoe, held in Miami. </p>

<p>Project – Launch a “this could be your ad” campaign for hand-painted mural company Colossal Media that makes use of vacant wall spaces between bookings and showcases the team's outsize talents. </p><p></p><p></p><p>Creative – For a series of walls located around Williamsburg — both Colossal’s home base and ours — and Bushwick, Doubleday &amp; Cartwright wrote and art-directed a series of “bad ads” drawing attention to Colossal’s hand-painting skills with the bravado they deserve. Mixing Williamsburg-insider non sequiturs with the visual ad tropes of personal injury lawyers, luxury real estate developers, palm-reading psychics, and Craigslist missed connections, the art and copy in our parodies were just designed to be just weird enough to make people double-take but could almost be taken as real. Dropping in digs at kombucha drinking, corporate and commercial expansion, androgyny, tattoos, and typos, the ads showed we could make fun of ourselves, amuse the public, and raise awareness for Colossal at the same time. Rendered by the skilled artists at Colossal, the murals were also visual proof of their talent and photorealistic abilities. Finally, we set up the toll-free number 1-844-COL-OSAL and loaded it with crank voicemail messages scripted by our writers as a reward for the extra-curious. </p><p></p><p></p><p>Results – The ads have been a huge success. Hundreds of thousands of likes on photos posted on Instagram and Twitter, with some writing their own hashtags and starting their own memes. Gothamist, Adweek, Mediabistro, <a href="http://www.dnainfo.com/new-york/20140729/williamsburg/fake-ad-for-phallic-luxury-building-eros-meant-recruit-painters" target="_blank">DNA Info</a> and more picked up the story. The campaign is ongoing, with more walls to be painted and buzz to spread. </p>

<p>Project – Build the New York epicenter for likeminded sport and culture aficionados to celebrate the 2014 FIFA World Cup in Brazil. </p><p><p></p><p>Creative – Victory Journal partnered with our friends and neighbors at Kinfolk 94 to host the Victory Clubhouse, a month-long haven for soccer fans of every allegiance to watch all 64 matches. Aiming to be New York City’s ultimate World Cup destination, the Victory Clubhouse was a hub for locals, expats, and homesick tourists alike to rally around their teams or shed a tear in their beer with a likeminded community. Beginning with the launch of Victory Journal’s 7th Issue, The Main Event, in early June and running each day until Germany’s decisive win in mid-July, the venue featured a massive projection wall, a hand-painted bracket that evolved as the tournament advanced, and multiple viewing zones to kick back and watch the games. Our friends at Nike Sportswear helped us outfit the space with custom banners made from national team kits and pair of handcrafted Brazilian fighting kites as a nod to the host country. To keep fans attuned to the action through the Victory lens we developed victoryclubhouse.com, an ongoing source of entertainment for true pundits and TUMBLR trawlers in equal measure. </p><p></p></p><p>Results – The Victory Clubhouse consistently brought in a capacity crowd (roughly 200) for the biggest matches, and received praise from New York magazine, The New York Times and Time Out as one of NYC’s top World Cup venues. </p><p><br></p>

<p>Project - To conceive, assign, design, and print a magazine lookbook for the 2014 Nike Knows cross-training collection surrounding the Super Bowl XLVIII.</p><p>Creative - For Super Bowl XLVII, held in the NYC metro area’s own Meadowlands outdoor arena, Doubleday &amp; Cartwright worked with a select all-star crew of writers, illustrators, and photographers to tell the story behind Nike’s elite cross training shoes and introduce the new Nike Knows collection. Beginning with the first Air Trainer 1, introduced in 1987, Nike revolutionized the industry with a stylish shoe that looked like a basketball sneaker on the outside, but with the interior cushioning essential for runners on the inside. Over the course of ninety-two 10.5-by-15-inch staple-bound pages, our first volume of the Nike Knows journal dives deep into the Nike trainer’s history: from the legendary athletes who’ve excelled in multiple sports to the genealogy of the shoe’s design over time. For the brand-new series featuring the Nike Lunar 180 Trainer, three other stellar models, and performance apparel, we shot a fashion editorial in black-and-white with the Nike Football Society one snowy Saturday morning under the Manhattan Bridge.</p><div>Results - With only 10,000 copies in distribution, carried at a handful of locations in the NYC area including NikeTown and Dover Street Market, the Nike Knows journal was instantly in demand and pivotal in making a splash for Nike leading up to the Super Bowl. NikeTown set up a retail display for it, and at Nike’s 21Mercer, our illustration of Bo Jackson (by artist Mickey Duzyj) was blown up as part of an in-store takeover, which included an event with Jackson himself, who enthusiastically signed copies of the artwork for fans. 

Digitally, photography and copy assets from the printed piece were used as a unique link on Nike.com’s Sportswear section, as well as on social media. Featured in a strong media buy over high-viewership content platform sites like High Snobiety and Complex Media, Nike Knows artwork was also featured in articles on heysport, A Sporting Life, and Deadspin.</div>

<p>Project – Conceptualize, produce all content for and manage the daily broadcast of an online magazine supporting the game-ified campaign around the Nike+ Fuelband SE. The activation itself consisted of seven weekly “challenges,” wherein the wider community of FuelBand users was prompted to accomplish certain NikeFuel milestones alongside the likes of Serena Williams, Macklemore and Larry Fitzgerald among others. </p><p></p><p></p><p>Creative – D&amp;C faced three core strategic demands in creating the NikeFuel 7 platform: Celebrate the first ever super-team of Nike+ FuelBand ambassadors; reinforce the idea of NikeFuel as the ultimate measure of physical activity; deliver an instruction manual for user interaction that was both compelling and highly entertaining. In service of these goals, we built a content program that seamlessly united large format photography, feature-length editorials, shoppable product laydowns, NikeFuel-relevant infographics and animated GIFs. Everything from athlete and product photography to copywriting, design and daily content launch was executed by D&amp;C’s editorial and production teams. </p><p></p><p></p><p>Results – <a href="http://nikefuel.nike.com/">http://nikefuel.nike.com/</a></p>

<p>Project - Doubleday and Cartwright was commissioned to create an illustrated genealogy of Nike Air Max, from designer Tinker Hatfield’s discovery of visible air to <i>Air Reinvented</i>, a collection of four classic styles revamped with Nike’s latest material innovations.</p><p></p><p></p><p>Creative - Focusing on the <i>Air Reinvented</i> series, D&amp;C sought to reveal the design catalyst and wider cultural significance of each shoe as a vehicle for showcasing the evolution of Air Max more broadly. Through fun and fantastical key art by Razauno combined with colorful product storytelling, D&amp;C unlocked the hidden histories behind these collection favorites—The Air Max 1, a design conceived at Paris’s Centre Pompidou that ignited Nike’s most critical footwear advent; The infrared-accented Air Max 90, a veritable staple of the early Acid House scene; The anatomically-inspired curves of the Air Max 95; The Air Max 97’s metallic ellipses, perennially secured to the feet of creatives, club-goers and style connoisseurs alike. The artwork and copy was then assembled into a rich visual timeline weaving the collection story together in various forms at retail, out of home and in print.</p><p></p><p></p><p>Results - The art assets created for the <i>Air Reinvented</i> campaign appeared globally at both boutique and mass market Nike locations, select out of home and industrial executions and a handful of print opportunities. In order to dimensionalize the story online, Nike approached D&amp;C to leverage the artwork into a viral animation, which earned widespread praise on style platforms around the web. Additionally, D&amp;C assembled the animated assets into a series of online banner ads that were displayed on both endemic and mass media.</p>

<p>Project - To design and publish a limited-edition, 11-by-11-inch coffee-table book for photographer, surfer, and van-lifer Foster Huntington.</p><p><p></p><p>Creative - In 2011, Foster Huntington ditched all but his most necessary possessions and moved into his VW Vanagon, traveling along the Pacific coast, surfing, and meeting like-minded wanderers along the way. For two years he documented the rubber-tramping lifestyle on his popular blog, A Restless Transplant, and gathered nearly a million followers of his Instagram feed showing camper vans, pickup trucks and the unpredictable delight of life on the road. Foster had come across our work with Victory Journal and approached Doubleday &amp; Cartwright about designing his second book, a celebration of Van Life in all ways shapes and forms. In the end we assisted him in producing both a wildly successful Kickstarter campaign — creating custom backer rewards such as t-shirts and bumper stickers steeped in “keep on trucking” ’70s-era nostalgia — and designing, editing and publishing the lush 125-page book, the first for Victory Editions. </p><p></p></p><p>Results - The first 2000 copies of Home Is Where You Park It sold out immediately, and the book is now in its second edition. </p><p><br></p>

<p>Project – Under the flag of house brand No Mas, design and promote a limited-edition collection of fleece-and-jersey athletic wear inspired by Everlast and constructed by Canadian heavyweight-fleece label,Reigning Champ.</p><p>Creative – The Everlast N.Y. x Reigning Champ limited-edition line of sweats debuted in January 2014, featuring a pullover hoodie, a crewneck with cut-off sleeves, sweat-shorts with pockets, and a raglan sleeve t-shirt and tank. In keeping with No Mas’s ongoing Everlast N.Y.series, the graphics and silhouettes were inspired by Everlast's New York origins and legendary history—especially as observed in vintage wire images of fighters training from the 60s and 70s. </p><p>Doubleday &amp; Cartwright produced an original video lookbook that picked up the thread begun by the garments themselves, capturing the collection in the modern city, with a classic black-and-white style that played both with and against the heritage narrative.</p><p>Results – The Everlast N.Y. x Reigning Champ collection scored coverage in GQ, Complex, and High Snobiety, among others.</p>

<p>Project - D&amp;C was tapped by Radical Media to provide animation and title sequences for the documentary “You Don’t Know Bo,” an ESPN 30 for 30 about legendary two-sport superhero Bo Jackson.</p><p>Creative - With longtime D&amp;C collaborator Mickey Duzyj creating all the original artwork and typography, D&amp;C developed narrative animation to cover legendary incidents from Bo’s early life, as well as a dynamic illustrated identification system to introduce key characters throughout the story. Additionally, Duzyj and D&amp;C built title credits and lower thirds using Duzyj’s hand lettering.</p>

<p></p><p>Project - Help the SEED Project, a New York-based organization and an academy in Senegal that combines basketball training with intensive on-site education, clarify its brand and generate more awareness and support for its programs. In March and early April 2013, SEED alumnus Gorgui Deng, a 7’1” defensive-minded center, helped Louisville power through its bracket and win the NCAA national title. D&amp;C worked to help SEED take advantage of the unprecedented exposure that accompanied this success. The first stage of an ongoing engagement involved a rebrand and a content gather, which produced new core, secondary marks and type treatments, as well as reportage-style photography for use across a variety of SEED materials and platforms.</p><p>Creative - Doubleday &amp; Cartwright tapped photographer Alessandro Simonetti, who spent five days in Senegal between the capital Dakar and Thies, where SEED’s academy is located. Thanks to help from SEED director Noah Levine and founder Amadou Fall, Simonetti had unprecedented access to classes, basketball training at the academy, the annual alumni game in Dakar, and was also able to visit Gorgui Deng’s parents at the player’s childhood home.</p><p>Result - The images were so strong that D&amp;C decided to use the material to publish a special edition of Victory Journal focused entirely on the SEED Project and Simonetti’s work. This issue of Victory and the organization’s new logo were unveiled at SEED’s annual gala, held at 1 OAK in Chelsea. The gala was a huge success, and raised over $350,000. If you would like to learn more about SEED please visit their website, seedproject.org. Please join us in supporting this worthy program!</p><p><br></p><p></p>

<p>Project – To execute a cross-platform media campaign for Red Bull’s month-long music discovery series</p><p></p><p></p><p>Creative – For Red Bull Sound Select’s 30 Days in LA, a curated music series staging 60 artists at 30 venues across this great city, we were charged with designing the campaign identity — creating posters, flyers, digital banners and out-of-home ads as amped as the events themselves. We paired visual artists with musical ones, including Sam Chirnside for Cut Copy, Julio Cesar Battistelli for Bad Religion, Merijn Hos for Future Islands, and Raymond Lemstra for A$AP Mob. These custom illustrations were hand-painted on murals at venues such as the Echoplex. We cut a :30 pre-roll spot that got a significant number of views, and recorded radio spots, too, on the fly at the Red Bull Studios, all of which were key to selling out tickets every night. </p><p></p><p></p><p>Results – Every show sold out for all 30 days of the month. Complex.com did two features on the poster series. This campaign also marked the first official project of our new Doubleday &amp; Cartwright West outpost, in Los Angeles, kicking things off with a bang. </p><p><br></p>

<p>Project - For the U.S.’s premier fresh-pressed juice cleanse and raw food delivery service, Doubleday &amp; Cartwright has served as agency of record providing continuous strategic and creative support from BluePrint’s 2006 founding to the present. During this period BPC has grown from a three-person startup operating from a catering kitchen in Chelsea to a national powerhouse with over 50 employees and three dedicated production facilities.</p><p>Creative - As the client’s primary strategic marketing and design partner, agency initially created an identity program and packaging design alphabet to reinforce the brand’s clean, high-end approach to the juice cleanse and raw food marketplace. Agency also helped client develop marketing programs such Bride To BPC, helping the client connect to an underserved audience, and Juice Til Dinner, an offering that combines a daily juice delivery with a raw food evening meal. Agency conceived and activated the Survival Kit program at the Sundance Film Festival, where attendees received BPC gift cards and other “recovery” collateral. Agency also designed a full overhaul of the client’s Facebook page, embedding an e-commerce page that allows users, friends and fans to not only connect and communicate but also directly purchase juice programs through Facebook.</p><p>Result - BPC continues to be the leading juice cleanse and raw food delivery in the United States, with clear, strong branding and countless devoted customers. New York Magazine named BluePrint Cleanse the “Best Painless Juice Cleanse”, Food And Wine Magazine has called it the “cleanse for foodies”, and the business continues to experience successful growth in the marketplace.</p>

<p>Project - Create the title sequences, interior animations, design credits, and lower thirds for Beats, Rhymes &amp; Life: The Travels of A Tribe Called Quest, a feature documentary directed by Michael Rapaport about one of New York's most beloved rap groups.</p><p>Creative - D&amp;C worked with artist James Blagden, animator Phillip Niemeyer of Double Triple, and the Beats team to create the original animation and integrate it into evolving cuts of the film. The title sequence breaks out of the black-and-white grammar of Dock Ellis and Straight Outta L.A. and sets the tone for the film with a Tribe-influenced, technicolor palette.</p><p>Result - Beats, Rhymes &amp; Life premiered at Sundance in 2011, played for a packed house at the Tribeca Film Festival, won the audience award for documentary at the Los Angeles Film Festival, was purchased by Sony Pictures Classics, and opened in July 2011 for a 20-city theatrical release. Blagden and D&amp;C also designed the movie’s one-sheet for Sony Pictures Classics.</p><p><br></p>

<p>Project - Nike commissioned graphic artist and D&amp;C partner Grotesk to create a co-ordinated illustrated and animated campaign around 12 weeks of Nike+ Fuelband event activations in New York City.</p><p>Creative - Nike+ Fuel was staging challenges around urban sports such as dodgeball, stickball and skateboarding, every weekly throughout the summer of 2013, so the corresponding artwork had to reveal and promote the events in a voice that was at once easy-to-understand, entertaining and familiar to New Yorkers. Grotesk’s satirical, sport-inflected characterizations proved the perfect cocktail to submerge the city in the three-month bacchanal of movement. Multi-level, weekly creative changeover saw the illustrations come to life on traditional out of home media, digital outdoor panels, wild postings, print, and even as special collateral incentives—from limited edition screen-prints to postcards to t-shirts. The dynamic nature of the art also translated perfectly to a series of animated GIFs, which D&amp;C built for broadcast around New York, online and via a “Fueltruck” that roamed the city’s avenues.</p><p>Results - The Summer of Fuel campaign earned an estimated 28,000,000 impressions and nearly half a million direct engagements with Nike social properties. Additionally, the @NikeNYC Twitter handle posted a growth rate of 95% for the period of June 19 – September 9.</p>

<p>Project - Conceive and execute a brand identity and site-specific print and digital campaign shot and displayed at Barclays Center, to introduce a new partnership between Red Bull and the Brooklyn Nets. The "Brooklyn's Got Wings" logo would also carry forward as a symbol of Red Bull's commitment to improving community ball courts in the surrounding neighborhoods’ public parks.</p><p>Creative - Beginning underground in the Atlantic Avenue/Barclays Center station, rising up to the steel-loop oculus that welcomes crowds to Barclays Center and into the arena, Doubleday &amp; Cartwright punched up the high-contrast aesthetic of the Nets with a touch of Red Bull color for this comprehensive street-to-seat campaign. After staging a still and motion black-and-white photography shoot with point guard Deron Williams alone on the court, we created graphically striking posters for the subway ad takeover and a series of cinematic videos to show the beauty, action and energy of the game. The award-winning talents of photographer Anthony Blasko and director Zach Gold gave form to our concept. Additionally, we were among the first creative teams to produce content for the ribbon-like LED displays that stream through the oculus, visible to all the passerbys and the traffic at the busy intersection of Flatbush &amp; Atlantic.</p><p>Results - An advertising campaign that successfully tied together three separate touch-points, setting a precedent for work at one of the highest profile locations in recent New York history. <a href="http://thebrooklyngame.com/deron-williams-assisted-brooklyn-parks-with-100000/">A community program which has begun “rebuilding courts in the county of kings” in September 2013</a>.</p>

<p>Project - Taking visual and editorial cues from Victory Journal, D&amp;C was tasked to create an original Nike publication about the life and times of LeBron James for release in conjunction with the basketball superstar’s ninth signature shoe and 2011 Holiday collection of Nike sportswear apparel.</p><p>Creative - The D&amp;C team, including photographer Anthony Blasko, spent a week in Akron, Ohio, tracing the arc of James’ hardscrabble childhood, his spectacular rise to basketball fame, and evolving relationship with “The Rubber City.” Combining material from this trip with original illustrations and images from James’ summer 2011 tour of China and Taiwan, D&amp;C worked to create a dynamic portrait of the athlete's past and present. Entitled “Never Stop,” the finished publication featured an illustrated road map of James’ life by Cody Hudson, an oral history of his first dunk as witnessed by his middle school gym teacher, reportage on LeBron’s surprise participation in a Pro-Am game at a church outside of Cleveland, and an exploration of the football career that might have been. As a centerfold for the piece, D&amp;C created a fully illustrated mini-catalog of LeBron’s Nike apparel and footwear collection.</p><p>Result - Over the course of production, "Never Stop" evolved into the definitive press kit for Nike’s LeBron James Holiday 2011 line. On top of distribution to key media outlets in 12 countries, the publication was translated into French and Chinese and distributed as a one-off print piece in Europe and China. A limited-edition English language run was given away during the 2011 Art Basel fair in Miami, and content was made available through Nike digital portals for iPad download via Zinio. "Never Stop" also received extensive coverage on style blogs such as Hypebeast and FreshnessMag.</p>

<p>Project – A potent brew of brand identity design and creative consultation for a new boutique coffee enterprise.</p><p>Creative – Emerging high-end coffee brand Dineen sought Doubleday &amp; Cartwright’s branding expertise for the launch of its business and the opening of its first outpost in downtown Toronto. Our creative team joined on as an early-stage partner, providing guidance on the name—a reference to its location in the historic Dineen Building, once home to the W. &amp; F. Dineen Company, purveyors of hats and furs—and developing an identity suited to the late-19th-century architecture and drawn from the imagery of 16th-century Canadian trappers, infusing the start-up with a hint of heritage. For the lettering on the building’s façade, we applied a more timeless typographic treatment that is also used for the café menu, cups, napkins, and packaged whole-bean coffee. Our overall scheme of old-meets-new helped Dineen to quickly become established as a robust contender in a Starbucks-steeped marketplace. </p><p>Result – The first Dineen coffee bar has been such a resounding success that a second location is due to open soon. </p>

<p>Project - Curate an exhibition featuring 50 original works of art, commissioned for Michael Jordan in honor of the basketball legend’s 50th revolution around the sun. Held at the Museum of Fine Arts in Houston on the day of MJ’s birth, during the NBA’s All-Star Weekend, the show and commemorative book would be a gift from Nike’s Jordan Brand and include a party fit for a king with a birthday-song performance by R. Kelly.</p><p><font>Creative</font> - The Jordan Brand gave Doubleday &amp; Cartwright carte blanche to create a visual tribute, which resulted in "Much Respect: 50 Years of His Airness." Doubleday &amp; Cartwright distilled MJ’s life’s achievements into 50 notable moments and assigned them to visual artists whose styles would best reflect the ideas behind each brief. The results included Kevin Lyons’ hand-lettered rendering of rap music references to Michael Jordan, the Swiss design duo DIY’s laser-engraved wooden diagram of the triangle offense designed for distinctive playing style, and Jason Jagel’s illustration of Jordan-inspired barbershop creations.</p>

<p></p><p>Project - Building on our highly successful collaboration at 255 Elizabeth Street, D&amp;C worked with Nike to integrate 255′s apparel customization capabilities into the new Bowery Stadium, a brand space designed to rally support from a community of influential artists, athletes, and consumers. In addition to conventional silhouettes, Stadium’s custom offering focused on the Destroyer, Nike Sportswear’s signature varsity jacket.</p><p>Creative - D&amp;C worked to develop and optimize a customization menu for the Destroyer that was both technically feasible and satisfying for the progressive audience and objectives of the Stadium space. This bespoke experience—also known as Stadium MFG—included a variety of chenille patches, felt appliqué, and chain stitching options. Celebrity and influencer clients included Knicks power forward Amar’e Stoudemire, Jets cornerback Darelle Revis, Green Bay Packers quarterback Aaron Rodgers, and performers A$AP Rocky and Ke$ha, among others.</p><p>Result - Revis and Stoudemire wore their jackets and other custom apparel in prominent situations, repeatedly generating buzz for the Destroyer and Stadium. Findings on Destroyer customization were shared with Nike Sportswear’s global team and have repeatedly proven valuable to ongoing customization programs.</p><p><br></p><p></p>

<p>Project - Since 2010, D&amp;C has worked with 5Boro Skateboards to provide creative direction and execution for the company’s full line of products as well as sales and marketing materials. Recent undertakings include production of 5Boro’s first ever lookbook for Fall 2011, along with title and package design for the upcoming video release, “Join or Die.”</p><p>Creative - D&amp;C worked closely with 5Boro’s Mark Nardelli and Steve Rodriguez to help preserve the brand’s core New York-centric image while broadening its national and international appeal. Iconic graphics and taglines such as “Cinco Barrios” and the Gadsden Flag-inspired NYC snake have helped create a clean, refined identity that stands out from competitors and imitators yet stays true to the brand’s gritty roots.</p><p>Result - With D&amp;C’s support, 5Boro has shown a new line of product on schedule for each season, generating increased wholesale and direct-to-consumer sales. Additionally, D&amp;C-designed garments have become staples in the wardrobe of rapper Lil’ Wayne, which has helped the brand garner media attention from mashKULTURE and Transworld Skateboarding to PBS.</p>

<p>Project - Since Spring 2012, D&amp;C has worked with the street-wear brand ONLY NY as an art and graphics task force, providing regular stockpiles of designs and garment embellishments to facilitate the clothing company’s seasonal releases.</p><p>Creative - A homegrown brand with a clean, thematic blend of street and outdoor sport, ONLY required a creative partner that was able to emulate its unique voice while also pushing it. Designs like “NYC Tunnel Runners,” a cross-pollination of municipal and marathon language, aligned perfectly with the clothier’s established formula and proved themselves instant classics. Other broad order graphics packages like the “regatta” collection of nautically inspired logos and icons were sequentially applied across a range of apparel and accessories. </p><p>Results - After opening the doors to it’s first storefront at 176 Stanton in NYC’s Lower East Side, ONLY has cemented itself as a dominant force in the apparel landscape of New York City and beyond. On top of several successful seasons of collaboration, D&amp;C continues to work with the brand on both a regular basis and for special projects. </p>

<span id="docs-internal-guid-21ce6c2d-b7ea-b58a-2e0a-c42c9de75aa3"><p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;">Project - D&amp;C house brand, No Mas, was commissioned by Muhammad Ali Enterprises to create three original animated shorts celebrating the 35th anniversary of “The Rumble in the Jungle” and Ali’s legendary knockout victory over George Foreman.</p><p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;"><p></p><p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;">Creative - D&amp;C tapped three fine artists with distinct styles—watercolorist David Rathman, oil painter Jerome Lagarrigue, and pen-and-ink man James Blagden—and worked with each to have shorts ready to launch on 10/30/09, the date of the anniversary. Rathman’s “Zaire” translates iconic historical moments into a stirring black-and-blue-toned watercolor time capsule, while Lagarrigue draws inspiration from Ali’s own zoological poetry in exploring Ali’s mental and spiritual transformation in the moments before the bell sounds round one. Blagden takes an entirely different approach, using the true-life encounters between Muhammad Ali and James Brown at the 1974 concert in Zaire as the pretext to create an entirely fictional but hilarious showdown between the Godfather of Soul and the Greatest of All Time. D&amp;C worked closely with both MAE and the James Brown Estate to clear “GFOS vs. GOAT” and secure licensing rights to Brown’s track “Cold Blooded.”</p><p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;"></p></p><p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt;">Results - The project was a critical and popular success, earning praise from <a href="http://tmagazine.blogs.nytimes.com/2010/03/22/asked-and-answered-david-rathman-rumbles-in-the-jungle/">The New York Times</a>,<a href="http://www.thefader.com/2009/10/30/no-mas-pits-james-brown-against-ali-for-rumble-in-the-jungle-anniversary/"> Fader</a>, <a href="http://www.coolhunting.com/culture/rumblevision.php">CoolHunting</a>, and <a href="http://hypebeast.com/2009/10/mas-muhammad-ali-rumble-jungle-35th-anniversary-project/">Hypebeast</a>. Rathman’s original watercolors were shown and sold by the Larissa Goldstein Gallery and a series of four editioned reproductions were made by legendary printers ULAE and sold by <a href="http://www.nomas-nyc.com/12-rumblevision-art">No Mas</a>.</p></span>

<p style="background-color: rgb(255, 255, 255);"><span style="line-height: 16px;">Dedicated to the thrill of victory and the ecstasy of defeat since 2004, No Mas is a heritage-inspired sportswear brand and digital gallery of fine artwork and sporting ephemera.</span></p>

<p>Project - Create an integrated installation and customizable garment collection for Nike Stadium in New York. Deliverables included: a full design for the space including graphics for walls (to work with and without video projection), floors, lenticular panels, a wall-mounted manifesto and stickers for the building’s façade, a garment package of readymades, and customizable fonts and graphics.</p><p>Creative - The challenge was to celebrate Amar’e Stoudemire’s arrival in New York in a way that not only resonated with basketball fans, but also connected to the wider cultural mission and varied audience of the Nike Stadium space. Building off Nike point-man Julien Cahn’s concept of capturing the “Spirit of ’73,” D&amp;C worked to create a graphic language and manifesto that channeled the diverse energy of the city, at the time when “Hip-hop took its first steps in Cedar Park, while punk rock nursed on the Bowery,” and “New York stood tallest in basketball’s midtown mecca.”</p><p><br></p>

<p>Project - Since spring 2011, D&amp;C has served as a primary designer of seasonal graphic garments for Work in Progress, the European men’s contemporary offshoot of Carhartt, the iconic American workwear label. </p><p>Creative - Seeking to build on its US consumer base, Work in Progress challenged D&amp;C to highlight Carhartt’s blue-collar Detroit heritage and bring the European line closer to its American roots without undercutting the brand’s successful contemporary aesthetic. D&amp;C approached the project with an eye toward vintage American military, organized labor and sports graphics, and a glossary of classic phrases, turning out such simple and effective designs as “Always on Track,” a punchy take on old-school track-and-field apparel. D&amp;C also provided an exploration of Carhartt’s iconic brand mark, which yielded several original interpretations of the well-known logo.</p><p>Result - D&amp;C’s first collection of designs received significant acclaim in menswear media such as Hypebeast, resulting in invitations to design two subsequent capsules. Carhartt WIP has since expanded its US presence with two flagship retail locations in New York City and Los Angeles, and D&amp;C continues to act as one of WIP’s go-to design agencies.</p><p><br></p><p><p></p></p>

<p>Project - D&amp;C partnered with writer-director Ben Younger (Boiler Room, Prime) to create an original documentary short about up-and-coming New York City heavyweight boxer, Tor Hamer.</p><p>Creative - D&amp;C’s Christopher Isenberg and Younger plotted a dynamic profile of Hamer, all shot on the day of his fourth professional fight at B.B. King’s nightclub in New York. The shoot began at Hamer’s Harlem home, followed him on the subway trip to the bout's location, into the dressing room for hand-wrapping and wringing, and finally between the ropes, where Hamer delivered a devastating first round TKO of Clarence Tillman. Editor Zachary Stuart-Pontier (Catfish) made excellent use of cinematography by Darren Lew and Nick Strini, Jason McDonald’s stills, and D&amp;C’s titles.</p><p>Result - D&amp;C sold Hammer of Tor to Playboy.com, where it was featured in the video reportage series, Dossier.</p><p><br></p>

<p>Project - Spring 2011, D&amp;C partner Kimou Meyer (a.k.a. Grotesk) was tapped by Nike and Portland-based agency Peet Kegler to create an illustrated universe for a Nike/Foot Locker viral video featuring a new original track from Detroit/Chicago rap duo, the Cool Kids.</p><p>Creative - Building off the look and feel of cover art Meyer had created for the Cool Kids' debut EP Bake Sale, D&amp;C worked with Peet Kegler’s team, including director Manny Bernardez and producers Central Planning, to combine live-action footage of Amar’e Stoudemire, Chris Bosh, and Ken Griffey Jr. with animation of Grotesk’s original characters and backgrounds.</p><p>Result - “Get Fresh Air” racked up over 1.2 million hits in its 10 first days online, quickly becoming Foot Locker’s most watched viral video ever.</p><p><br></p>